Crisis PR for Tech and Finance Giants
Reputation management and perception shaping strategies among leading tech corporations and venture capitalists.
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Sep 28, 2026
- Jennifer Prosek Prosek Partners was built around an offense-mode brand service finance refused to buy for years — until the GFC made it mandatory. “We were selling something no one wanted to buy for years,” Prosek says; then Goldman got the vampire squid, Lehman and Bear went away, and …
- The new first impression is what an LLM says about you — Prosek’s “digital blink” — and one $10B manager was failing it. She nearly skipped a call with a $10B manager because it looked “kind of puny” online; the young founder’s firm, up to $9B, had done none of …
- The one crisis “never, ever”: don’t let an untrue narrative calcify. Her specimen is the Coldplay-concert woman — what she estimated at 8 billion views, with a negative story hardening for roughly nine months …
- The ROI pitch that converts skeptical founders is a three-word rubric — talent, deals, capital — and fundraising is the hook. “Fundraising is torturous right now,” so brand-as-fundraising-efficiency is the most common inbound call. Budgets: ≤$250K under $2B AUM, …
- AI’s reputation crisis partly came from Silicon Valley talking to itself, then exporting the “everyone’s gonna lose their job” narrative to Main Street. She said Eric Schmidt was booed at what she recalled as a convocation or graduation speech; when AI came up at her daughter’s college, all …
- The TradFi discussion offers a template for turning toughness into aspiration. Apollo after Mark Rowan stepped in is “an A-plus case study in surviving what could’ve been an existential moment” post–Leon Black; Citadel …