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Jake Paul: Traditional VC is Toast & Attention is More Valuable than Cash
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Jake Paul: Traditional VC is Toast & Attention is More Valuable than Cash

Summary

  • The fund’s governing bet is that “attention is more valuable than capital,” and AI may make that edge more valuable. Geoffrey Wu expects coding and financial analysis to commoditize while taste, cultural fluency, and response-generating access appreciate; his provocation is whether incumbent VCs can become influencers faster than Jake and Logan Paul can become VCs. He cites Uber spending tens of billions on marketing and taking 14–15 years to show quarterly net-income profitability as evidence that distribution cannot be waved away.

  • The $30 million fund is merely the opening vehicle for an ambition to manage $10–$20 billion across venture, late-stage investing, incubation, and eventually public markets. Harry Stebbings proposes concentrating $10 million, $20 million, or $30 million into roughly ten exceptional late-stage companies; Geoffrey agrees the fund has an “unfair access advantage” exactly when companies need IPO-scale branding. He says AUM is already “well within nine digits,” while public markets offer trillions of dollars to pursue.

  • The disclosed return evidence includes a likely Aerodrome investment at 10X in 18 months and Geoffrey’s personal Ramp position at roughly 300X from a $50 million entry valuation. He also names early Polymarket exposure, Rahul’s Flock Safety stock, and high-ownership incubated company Betr. The painful counterexample is Jake declining Eric Glyman’s invitation to invest in Ramp because Paribus “wasn’t that big”: “Good luck,” he replied.

  • Jake treats creator taste as repeatable pattern recognition, not transferable celebrity magic. Vine taught him to calculate every millisecond of its actual 6.9-second format, and he says he and his lead content operator predict a video’s view count correctly about 85% of the time—even calling 8.5 million, 30 million, or 40 million views. That intuition informs both founder selection and his early conviction that influencer boxing could revive the sport and generate hundreds of millions of dollars.

  • Boxing shows how owned attention converts into unusually strong economics even without a conventional competitive “win.” Jake framed fighting Anthony Joshua as “win-win-win”: lasting against a giant would showcase heart and skill, while losing to a much smaller Gervonta Davis worried him more reputationally. He says McGregor would require at least $150 million, and because he promotes himself and negotiates directly with platforms, he keeps “nearly 100%,” with any transferred percentage going to his own company.

  • Jake declines to call sports defensible against AI because personalized entertainment might redirect attention altogether. If someone can generate a bespoke World of Warcraft, Minecraft, or Netflix-style film in a day, he asks, “Why would I watch the NBA?” He keeps that outcome genuinely open, but believes humans will adapt as they did to cars and nuclear technology; Geoffrey’s prescription is to accelerate and “take the steering wheel.”

  • Their political thesis mirrors their investment thesis: favor bold operators, but leave sovereign decisions with elected leaders rather than unelected technology executives. Jake says he would run for president only if he were the best candidate and needed to oppose someone he thought could damage the country; he strongly backs Trump while explicitly conceding, “I’m not going to agree with everything he says or does.” On defense technology, Geoffrey calls executive veto power over elected government “a breed of arrogance.”

  • Given a choice among becoming world number one in boxing, content, or investing, Jake chooses investing “100%.” It is a permanent game that connects him to cutting-edge technology and “the smartest people in the world,” while boxing and content keep feeding its distribution engine. Ten years out, Jake defines success as enriching LPs and shaping history; Geoffrey wants the fund beside a large share of the roughly “100 humans” he expects to change history through civilization-changing companies.

Deep dive

1. Attention is the fund’s real product

  • Geoffrey’s highest-order framing is generational: young people most want to become influencers, and Jake can operate simultaneously as “a capital force and an attention force.” Jake’s warning to aspirants is blunt—“Don’t. Be yourself”—because entertainment demands creativity, camera fluency, intelligence, and work ethic that cannot be borrowed from someone else’s following.

  • The fund does not promise every founder distribution. Jake instead offers company-specific help through cultural advice, marketing judgment, and improbable access: for a religion app, his example is, “Do you want to link with Trump’s pastor? I have his phone number.”

  • Geoffrey asks what prestigious VCs really sell beyond introductions, then argues Jake’s calls reach executives and billionaires with higher response and integration rates than “some random boomer, suited VC.” The competitive question becomes whether A16Z, Benchmark, and other media-building funds can create native influence before the Paul brothers acquire investing competence: “Attention is more valuable than capital.”

2. The $30 million vehicle is a starting point, not the destination

  • Challenged on why a fighter reportedly earning $70–$100 million would bother with a $30 million fund, Jake answers that the vehicle makes sense only as the first step toward managing $10–$20 billion. He invokes Josh Kushner starting Thrive with roughly $5 million—and his own progression from about $1 million for the Deji fight.

  • The architecture spans early-stage investing, selective incubation, and growth. Jake says the sports-gaming company and W. were incubated around meaningful ownership; the sports-gaming business began with his observation that comparable companies spent enormous sums on weak advertising and clunky apps, leaving room to “build a better app and promote it better and have better content.”

  • Harry’s proposed growth strategy is a sniper portfolio: agree on ten elite late-stage companies, leverage the personal brands aggressively, and deploy $10 million, $20 million, or $30 million per name. Geoffrey calls that “the correct way to think about it,” because the fund’s access and mass-media expertise become most valuable as companies approach IPOs.

  • Geoffrey’s European targets include Helsing and Eleven Labs; geopolitics, he argues, requires a European defense “neo-prime.” More broadly, power-law outcomes favor selecting the number one—and perhaps number two—company in each category rather than filling out a conventional portfolio.

3. Power-law evidence comes with a painful Ramp miss

  • On examples of performance and exposure, Geoffrey cites a likely Aerodrome deal at 10X in 18 months, Rahul’s Flock Safety stock, early Polymarket exposure, and Betr’s ground-floor ownership. His standout personal angel result is Ramp: entry around a $50 million valuation and, by his rough calculation, approximately 300X.

  • Jake supplies the counterfactual. He met Eric Glyman during Paribus, but when Glyman offered his next company the night before launching Ramp, Jake declined because “Paribus wasn’t that big.” Geoffrey, meanwhile, had made Paribus his first angel investment and helped its founders reach Y Combinator: “I mean, I should’ve.”

  • Geoffrey’s response to skeptical LPs is competition, not accommodation. The fund’s polarizing style is a “double-edged sword,” but founders should lean into strength, and allocators remain free to choose someone else: “Let’s just see the numbers in a couple years.” His claim is ultimately tested through returns.

4. Creator craft turns taste into a measurable signal

  • Jake’s production discipline came from Vine, whose clips lasted 6.9 seconds, “not 6.” Every millisecond had to earn its place; today, the art happens during filming while post-production supplies the science, with his team arguing over individual seconds, edits, and songs.

  • His storytelling primitives are “conflict, struggle, love,” deployed to produce fear, joy, or hate rather than passive viewing. One deliberately depressive edit went viral and prompted worried messages; Jake’s answer was, “No, I’m just an entertainer”—an unusually explicit description of emotion as a designed product.

  • Asked to expose his cultural edge, Jake calls it instinctual, like asking a karate master for all his moves. The measurable specimen is forecasting: he and his lead content operator can call 8.5 million, 30 million, or 40 million views before posting, with claimed accuracy of about 85%.

  • Relevance, he says, no longer feels like a treadmill because he and Logan have reached “escape velocity”—“the testosterone Kardashians,” alternating attention across sports and social platforms. He concedes the broader creator market is “dying” and rejects the cliché that all publicity is good, even while maintaining that his own controversies document an arrogant young person rather than genuinely bad conduct.

5. Boxing is an attention business with unusually owned economics

  • Jake did doubt his transition. At 21, demonetization and dissatisfaction made YouTube “a nightmare,” so he stopped filming without knowing what came next. His lesson was that “you have to create space for something else to come in”; after experiments with businesses and music, boxing unexpectedly occupied that space.

  • He then saw drama, views, and money reviving boxing, partly through influencer participation, and committed to becoming the category’s best before pushing toward genuine championship contention. The ambition was to reach Netflix-scale distribution and hundreds of millions in economics while peers remained “influencer boxers.”

  • Anthony Joshua was calculated asymmetry: even if knocked down, Jake expected to keep getting up and reveal heart and skill. A stranger’s verdict afterward—“you left with your stock higher”—matched Jake’s thesis. Losing to a giant was reputationally safer than losing to the much smaller Gervonta Davis: “It’s actually better to lose to a giant.”

  • Only a McGregor fight, Jake believes, could approach the Tyson numbers; his minimum is roughly $150 million. As his own promoter negotiating directly with platforms, he says he keeps nearly 100%, not 80%. Yet the remaining goal is non-financial: becoming world champion would turn “the YouTuber, the Disney kid” into an underdog story capable of inspiring children.

6. AI may make the fund’s edge more valuable while fragmenting entertainment

  • Geoffrey expects AI to meter and commoditize coding, financial analysis, and other “classic smart-people stuff,” leaving taste, cultural instinct, and attention more valuable. Against Bill Gurley’s reported dismissal of paid marketing, he points to Uber burning tens of billions on growth before showing quarterly net-income profitability 14–15 years later.

  • Harry offers sport as an AI-defensible asset class because audiences want humans, not robots, competing. Jake refuses the easy conclusion: personalized software could let someone produce a game containing their favorite friends, narratives, and mechanics—or a bespoke movie—then “suck away” time previously spent on the NBA. “Things might get weird.”

  • Harry’s pushback is societal: automation may remove low-level and white-collar work, leaving unemployed young people without meaning amid eating disorders and geopolitical conflict. Jake compares that fear with reactions to cars and nuclear weapons; development is faster now, he concedes, but “humans will figure this shit out.”

  • Geoffrey turns optimism into positioning: accelerate into change and try to take the steering wheel, or remain passive and risk hitting the wall. He calls Europe “the sick man of the world” for failing to seize a chance to build the future despite its foundational role in Western civilization.

7. Extreme output buys freedom at a psychological price

  • Jake’s equation is “Money buys freedom, and I think freedom makes people happy,” tempered by “more money, more problems.” The formative scene was his father crying during a divorce, selling possessions—including a snowboard for about $150—to meet alimony and living costs. Jake concluded, “I need to figure out money.”

  • Geoffrey says the public misses Jake’s private generosity toward struggling friends and younger talent, plus his raw endurance: training twice a day, sometimes for eight hours, recovering, handling celebrity obligations, and taking calls advising major CEOs. He compares the rapid context-switching with watching Trump move among conversations, a rally, dancing, podcasting, and TikTok while remaining “on.”

  • Harry describes elite performance as addiction; Jake accepts the framing “1,000%.” Track sprints leave his heart pounding and trigger a central-nervous-system reaction, while boxing’s monotonous camps are dry, lonely, and increasingly difficult. In the ring, he reduces the contest to remembered patterns—waiting two minutes for a dropped hand to recur, then selecting the calculated counter.

  • Jake calls mental health an actively managed variable: his mind can become “crowded, dirty, and stressful,” sometimes before he notices the decline. Breathwork, meditation, ayahuasca, toad, and mushrooms form part of his self-exploration. In relationships, both partners should compete to contribute 60%; fatherhood, he adds, is his “number one goal.”

8. Their founder-politics analogy favors bold elected power

  • Jake does not want office, but says it “could be needed.” Geoffrey first suggested the presidency about six years earlier; later, Trump told Jake onstage that he would run for office, then backstage that he “should be the president” and endorsed him. Jake’s conditions are being the best person available and needing to oppose a candidate he believes could damage America, specifically mentioning Kamala Harris.

  • Harry challenges him with Iran and deglobalization, but Jake offers broad conviction rather than a policy-level defense: Trump is “arguably one of the best presidents” and “that’s my fucking president.” The hedge matters—Jake says he will not agree with everything, specifically saying he did not agree with what he thought was Trump’s expression of gladness over someone’s death.

  • Geoffrey calls Trump a “founder president” willing to make bold decisions rather than follow polling; Jake extends the analogy by saying, “The first startup in America was America,” and arguing against career politicians running it. Geoffrey’s stated preference is for a risk-taking leader amid uncertainty over multipolarity and continued U.S. hegemony.

  • On defense technology, Geoffrey sides with democratic authority: an unelected executive claiming superior judgment over a democratically elected leader is “very egocentric.” Jake adds that such systems will be built anyway—if Anduril does not build them, someone in another country might—and that autonomy might reduce deaths. His communications advice to Sam is simply “Who gives a fuck? Someone has to do it”; Geoffrey’s softer addition is to show more humanity.

9. Investing is Jake’s permanent game

  • Forced to choose one domain in which to become world number one, Jake picks investing “100%,” ahead of boxing and content. It can be practiced forever, puts him beside the cutting edge of human development, and provides continuing access to “the smartest people in the world”: “It scratches an itch in my brain.”

  • The next product frontier is public markets. Geoffrey says the fund’s AUM is already “well within nine digits” and argues that Jake’s mass-distribution edge can be applied against trillions of dollars of assets. The governing ambition is to remove artificial limiters and “play the largest markets.”

  • Jake’s ten-year scorecard combines billions made for LPs and themselves with participation in history’s greatest companies. Geoffrey makes the aspiration more personal: probably 100 people will change history over the next decade, and success would mean being friends, supporters, and “comrades in arms” to a large share of them.